Fitness in Your Pocket

Today, there are many things you can download to your portable device, such as music, videos, and even full-length movies, but how many of these things can actually benefit your health? Well now, Rox Fitness, the revolutionary new portable fitness program you can take with you anywhere, can turn your iPod or other portable device into a powerful tool that can help you lose weight or increase your fitness level. Rox Fitness has a vast library of video workouts created by professionals that can be tailored to your individual fitness goals.

Giselle Schmitz, the Founder of Rox Fitness, and a busy Ad Executive, came up with the concept after discovering her busy work schedule made it difficult for her to maintain a fitness program. Gym memberships, she discovered, were a waste of money as she didn’t have the time to go to the gym, and more often than not, there was not a gym in the areas that she would travel to. Seeing a niche, Giselle thought there must be other people out there much like herself, with no time to integrate an effective fitness plan into their daily lives. Realizing the importance of health and fitness, and the ability of physical workouts to reduce stress and fatigue, Giselle set about designing a program that could work for her, while at the same time being able to accommodate her busy work and travel schedule.

The answer, she found, was in the portability of the system. A system that you could truly take with you anywhere that required no equipment would enable her to workout in a hotel room after a long day of meetings. The unanticipated side-effect was the money she saved by not having a gym membership. The system is designed around a few key factors, such as accountability. Research has shown that a key component of any fitness system must be accountability. Human nature is such that without an accountability system, there is a tendency to skip harder parts of a routine, as well as lose focus on the overall goal. Incorporating goals with accountability it turns out, is a powerful tool to any effective fitness program.

Another key feature that was integrated into the system was user-based scheduling. The user could set the schedule and change it as necessary, to ensure that the workout times were convenient. Encouragement from friends is also a key component, and the feature for encouragement from friends was added, via text message, or email. The total program evolved into a comprehensive fitness program with built-in accountablility and measurable results.